One of my ongoing SEO gigs has been for a great Melbourne company called Officeboy. They have the latest and greatest space saving options and can find space in your existing office saving around 20% + of space you didn't know existed!
Faced with the option of heavy relocation costs, I know what most growing businesses would choose.
About a year ago, we ran a heavy campaign aggressively chasing around 10 keywords with some great SEO results.
Now it is just a matter of retaining those top positions. I have to admit a few changes in Google has made it drop back over the year, such as their local results. Organically a site ranked around 4 can get pushed down to around 8th due to these results moving down the order.
The two phrases I am still doing monthly SEO on are the ones that best fit the client's business model. One being office partitions Melbourne, and the other is office fitouts Melbourne.
Both are still page one results on Google and with time should slowly move up the order and claim their rightful positions on the top.